From Shanghai to Manchester – Chevrolet is making its mark in a new and relatively unfamiliar territory – Football (or Soccer). No matter what you call it, the sport is a powerful and unifying force. As a brand, “Chevrolet FC” (which stands for Chevrolet Football Club) not only means sponsoring the legendary English football team Manchester United, they have also ventured into creating a better world through sport in their partnership with the One World Futbol Project.
The One World Futbol Project works to bring positive change to the world through the power of sport. They work to donate indestructible footballs to war torn parts of the world, refugee camps, disaster areas and other disadvantaged areas. The balls are designed to withstand the rough environmental conditions in which these children live and play. They can’t be pierced and there is no stitching so the balls cannot fall apart, which standard footballs would tend to do. This is an amazing cause that is working to bring joy to the lives of children through something very simple – sport. Chevrolet is the founding sponsor of the organization and their sponsorship will result in 1.5 million footballs being donated to youth around the world.
The companywide global football initiative being undertaken by Chevrolet also includes sponsorship of the most valuable sports franchise in the world – Manchester United. Manchester United’s Chief Executive and Chairman of the Manchester United Foundation David Gill said, “In Chevrolet we have a partner that has shown a passion and true appreciation of football’s power to effect positive change.” Beginning in the 2014/2015 season, Chevrolet will be the shirt sponsor for United. The global reach of Manchester United as a sports franchise virtually has no bounds. With United’s massive fan base in just about every country in the world, matched with Chevrolet’s involvement in the One World Futbol Project – there’s no telling how much more powerful Chevrolet’s impact will become as a global brand.
By Nerissa Mohamed