There is once again exciting news for Honda! New-car buyers have spoken in our favour and recognized the Honda Brand as the “Most Trusted Brand” for the second consecutive year and as the “Best Value Brand” for the third year in a row in Kelley Blue Book’s 2013 Brand Image Award study. Additionally, Honda received the top award this year for “Best Overall Non-Luxury Brand” giving us more awards than any other car brand.
These awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study, which surveys more than 12,000 new-vehicle shoppers each year on Kelley Blue Book’s KBB.com. Honda received top honors by capturing the highest average score from the combined ratings of all non-luxury models. Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book’s KBB.com was quoted as saying “Honda was named Best Overall Brand by non-luxury shoppers, which speaks to Honda’s stellar reputation and brand leadership in the minds of consumers.”
By Amy Cochren
Credit: Honda Canada