J.D. Power Awards Honda of Canada Mfg.

We have more good news resulting from the 2013 J.D. Power Awards.  Honda of Canada Mfg. Plant in Alliston, Ontario has been awarded the bronze plant ranking for North/South America in the 2013 J.D. Power Initial Quality Survey. Not only has the plant been recognized individually, but the Honda Civic, Canada’s best-selling vehicle for the last 15 years won for initial quality in the compact car category.  Honda CR-V and Ridgeline also placed first in their categories for initial quality.

Betty Jones, Quality Division Manager for Honda of Canada Mfg was quoted the following: “These results are validation of the dedication of our Associates…our Associates work exceptionally hard to produce the best possible quality for our customers, so it is encouraging to see those efforts reflected in this year’s results.  We are particularly thrilled to see Civic win its category because the 2013 Civic has some significant changes from its predecessor.”

This annual survey, now in its 27th year, closely measures the number of problems on 2013 vehicles reported after 90 days from purchase and ran from February to May of this year.   This survey had many updates, including more consumer feedback with particular focus to newer technologies such as: lane departure warning, navigation and voice activated systems.

By: Amy Cochren

Credit: Honda Canada, autos.jdpower.com

Honda Named Most Trust Brand, Best Value Brand and Best Overall Brand

There is once again exciting news for Honda! New-car buyers have spoken in our favour and recognized the Honda Brand as the “Most Trusted Brand” for the second consecutive year and as the “Best Value Brand” for the third year in a row in Kelley Blue Book’s 2013 Brand Image Award study. Additionally, Honda received the top award this year for “Best Overall Non-Luxury Brand” giving us more awards than any other car brand.KBB

These awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study, which surveys more than 12,000 new-vehicle shoppers each year on Kelley Blue Book’s KBB.com.  Honda received top honors by capturing the highest average score from the combined ratings of all non-luxury models.  Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book’s KBB.com was quoted as saying “Honda was named Best Overall Brand by non-luxury shoppers, which speaks to Honda’s stellar reputation and brand leadership in the minds of consumers.”

We encourage you to visit Image Honda and view our award winning line-up of vehicles.  With incentives and bi-weekly leasing for as little as $77 you won’t be able to turn down a test drive!

Contact us today at 1-888-375-5914 today or visit our virtual showroom at www.imagehonda.com

By Amy Cochren

Credit: Honda Canada