When you hear fashion design and cars, what is the first thing that comes to mind? Most of us might have trouble drawing a connection between the two, but for designer Isaac Mizrahi it was “Inspiration”! Moved by the all-new 2013 Chevrolet Malibu, Mizrahi has created a limited edition clothing and accessory line aptly named “The Malibu Collection”.
Appealing to the modern day woman, Mizrahi and Chevrolet feel that the 2013 Malibu is the perfect fit for “smart, fabulous women”, and that it gives a “new approach to everyday style!” Mizrahi describes the Malibu as a vehicle with a “soft touch, chic and elegant streamlines, similar to those in fashion.” He was also quoted saying “one of the things I was inspired by was a blue light that emanates from the dashboard, it’s just sexy” and that the Camaro inspired “tail lights look like little jewels.”
To promote this unique and advantageous relationship, Chevrolet has created an interactive Facebook page. One of the more interesting features of this page is the Polyvor mini editor styling tool. It allows you, the consumer, to create your own Malibu inspired mood board, which can be shared with your friends. Chevrolet has also created a series containing 50 videos, featuring Mizrahi and his muses, as he ventures across the United States in his new Malibu. Along the way he stops in 4 major cities: New York, Chicago, Miami and Los Angeles. Below are two of the videos that have been released thus far.
Many of you may be asking, where are we able to purchase the “Malibu Collection?” Keeping with the social online approach of this campaign, “The Malibu Collection” will be exclusively sold on the Living Social website.
As women, we know that it is often difficult to juggle the action packed lives we lead, so why not do it in style! Visit us at Queenston on Centennial or Queenston on the Mountain and see what the new redesigned 2013 Chevrolet Malibu has to offer you!
By: Amy Cochren