The 24th Annual 2011 Sales Awards Banquet for the Hamilton Burlington Automotive Dealers Association

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The 24th Annual 2011 Sales Awards Banquet for the Hamilton Burlington Automotive Dealers Association is being held this Wednesday, February 15, 2012.  The event is held annually to bring together dealers and industry partners, as well as recognize Hamilton and Burlington’s top sales producers.

This year we are proud to announce the recipients of this award for our three locations – Image Honda, Queenston on the Mountain and Queenston on Centennial.

Image Honda proudly recognizes Rob Cahunek as this year’s HBADA sales winner for the 3rd year in a row.  Rob has been a sales expert at Image Honda since 2006 and has also been a “sales leader” with Honda Canada Sales Council in 2009/2010.  The runner up for the HBADA Sales award is Andy Hewitt.  Andy has been serving Image Honda’s sales department since 2010, but has been in the automotive industry since 2007. Originally from the U.K., Andy arrived in Canada three years ago.

Queenston on the Mountain is proud to announce Chris Hopf, as this years HBADA Sales Award Winner.  Chris has been a member of the Queenston on the Mountain sales team since 2009.  His goal is to ensure that every customer knows that he is there for them, especially for the long haul. We are also pleased to announce Bill Palmer as this year’s HBADA sales winner runner-up. Bill has 11 years’ experience in automotive sales and leasing of new and pre-owned vehicles.  He has been a member of Queenston on the Mountain’s team since 2010.  His previous work experience includes over 20 years in finance, budget and corporate purchasing. 

Queenston on Centennial’s HBADA sales winner is Billy Zych, who has been with Queenston on Centennial since 1984.  Billy has been in the car business for over 36 years, and has been a Gold GM Sales Marketing Guild member for more than 35 years.  His passions are the car business, his historic Chevy Nova and his family.  The runner up for the 2011 HBADA sales award is Mark Petz, who has been in the car business for 11 years and a member of the Queenston team since 2002.  Mark has been a GM Sales Marketing Guild member for over 5 of those years.  Known as an electronics gadget guy, Mark loves learning new things and he loves selling cars.  He has been quoted as saying, “There is no greater exhilaration then the sweet sound of a customer saying yes!”

Congratulations to all of this year’s recipients and runner-ups!

 

 

By: Amy Cochren

The All New 60/40 Fold Down Seats on the 2012 Honda CR-V

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You’re running late for your child’s hockey game because “Darn it” you can’t seem to fit all of their equipment in the car.  Maybe, you’re planning a camping trip up north this coming week-end and aren’t quite sure how you’re going to get up there. How are you going to get the tent, the sleeping bags, the BBQ, the coolers and all that fishing equipment to fit in your vehicle? No wait, you’re a student heading back to university and you need to get all those boxes up to your apartment – Hmm, maybe you can get your parents to help you drive some of the stuff up in their car.  Forget all your stress and worrying when it comes to your vehicles capacity with the new all new 2012 Honda CR-V.

The new CR-V has been redesigned to make your life easier and stress-free!  One of the most compelling new features is the 60/40 fold down seat available on all 2012 models.  This feature is hassle free with the simple pull of a small lever located near the rear tailgate of the car.  All you have to do is simply pull at one of the straps and voila, your CR-V has been transformed.  To show you how simple it is, please view our video below.

Currently- If you come down to Image Honda and test drive the all new 2012 Honda CR-V, you will receive your choice of a $20 Bon Appetit Dining E-Card eligible at any Swiss Chalet, Montana’s, Kelsey’s and Milestone’s across Ontario or 2 movie tickets to any Cineplex Entertainment LP Theatre.  Don’t miss out on this limited time offer!
*Visit our dealership to learn more.

If you would like to schedule a test drive, click here or contact us at Image honda at 1-888-375-5914

By: Amy Cochren

“Super Bowl” of Football or Advertising?

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Some would say this Sunday is the biggest day of the year – Can you guess what I am referring to?  If you aren’t already aware, this Sunday is Super Bowl Sunday. Whether you are cheering for the Giants or the Pats in this much anticipated re-match, you can guarantee that you won’t simply be entertained by the game alone. With more then 100 million viewers expected to watch, this day is no longer just about the Football, but has also become a “Super Bowl” for advertising.  Each year, companies out do themselves with more expensive and more captivating ads and 2012 will be no exception, especially, when it comes to the automotive industry.  The automotive recession has passed and the auto industry is letting us know that they are BACK!  According to today’s Washington Post, a 30 second spot costs $3.5 million.  Stepping up their game this year are Chevrolet and Honda, who have created some of the most wildly anticipated ads.  Chevrolet releasing 7 ads (two pre-game 30 second ads, three 60 second in-game ads and another two 30 second post game ads) will specifically focus on the Camaro, Cruze, Silverado, Sonic and Volt.  Not to be out done, Chevy has ensured that their in-game ads will be aired without any advertisements from competing auto makers. 

Among the most anticipated advertisement from Chevy is their 60 second “Sonic Stunt Anthem” commercial, in which a Sonic is thrown out of an airplane, sent bungee jumping and goes kick flipping through the air.
 

Chevy also markets the Silverado with their “2012” commercial saying “when the post-apocalyptic dust settles, you’ll be glad your truck is a Chevy.”  Their other commercials include the Camaro “Happy Grad”, the Volt’s “Aliens”, Chevy Sonic “Joy”, the Volt “Morning in Hamtramck” and “Projections:”  To view all of these commercials please click on the names above.

More modest in their number of advertisements, Honda is not to be out done this year with their commercial for the updated 2012 CR-V.  This hysterically entertaining 60 second commercial featuring Matthew Broderick, pokes fun at Ferris Bueller some 20 years later as he drives around town in his new CR-V.

If you are looking forward to watching all of these commercials come game day, you are not alone.  In fact, we want to know what your favourite Chevrolet commercial is!  Are you a huge fan of Ferris Bueller? What did you think of Honda’s spin on this classic movie?  Share your opinions with us on our AutoHwy.com Facebook page or let us know who you are cheering for this Super Bowl XLVI and remember – For every new “Like” we receive on our page, we will donate $2 to Hamilton Public Library Literacy Programs.

Go Giants…or Pats!

Amy Cochren

Credit:

http://www.chevrolet.com/culture/article/superbowl-2012-commercials/

http://www.washingtonpost.com/sports/redskins/theyre-super-bowl-ads-were-a-hit-but-how-did-chrysler-groupon-others-fare-after-the-game/2012/02/03/gIQAvZQbmQ_story.html

http://www.usatoday.com/money/advertising/story/2012-01-31/super-bowl-car-ads/52908314/1

Have You Driven the 2012 Honda CR-V?

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Are you looking for a new vehicle? One that can provide luxury and top of the line features without having to pay big bucks for the upgrades?  Take a look at the all-new 2012 Honda CR-V, the top-selling import SUV, built right here in Canada. 

Available for the lowest price in over a decade, the 2012 CR-V has a wide range of features tailored to meet your needs. I had the opportunity to test-drive one and I have to say it exceeded all of my expectations. Before even entering the vehicle, I was struck by its sporty compact appearance and sleek lines.  I almost forgot that the CR-V is classified as a compact SUV. 

Going above and beyond, Honda has created an affordable vehicle that includes real time All-Wheel Drive with intelligent control, Ecological Assist System,  Intelligent Multi-information Display (iMid), heated front seats, easy fold-down 60/40 split rear back seat, multi-angle rear view camera with guidelines and hands-free bilingual Bluetooth, which are available on ALL base models.  The new CR-V has set the bar with its improved fuel economy and state of the art technology – you simply can’t go wrong.

In addition to the many new features it provides, you can’t discount how the car handles.  It makes for a smooth and quiet ride.  Although you have the benefit of being elevated, you feel as though you are driving a car.

If you’re considering purchasing a new vehicle, I strongly recommend you take the 2012 CR-V for a test drive – you won’t be disappointed!  Please visit us at Image Honda or call us at 1-888-375-5914 to schedule your test drive in the all-new 2012 Honda CR-V!

 

By: Amy Cochren

Credit: Honda Canada